Youth-led studio · Russia · UAE

We connect foundations that need content with young producers who need experience.

Free short-form video for charities. Made by young creators, measured by real results.

  • 2countries: Russia · UAE
  • 4projects with foundations
  • 50+creators involved
  • 30,000+views on our showcase case

Why social surplus

Foundations compete for attention, and usually lose: good video costs money that could go to the cause. Young producers can film and edit, but have no real clients to show. Each side has what the other needs. In economics, surplus is the value a deal creates. We make the deal happen.

Showcase case · Russia

БольшеЧемМожешь (More Than Able)

An inclusive sports foundation that helps people with cerebral palsy and other movement disorders train for and finish marathons. We made 10 reels for them over six months, published together with the foundation.

  • 30,000+total views
  • 5,000+likes
  • 300+new followers for the foundation
  • 20+new volunteers came to trainings after the reels

Other projects

Three more foundations in Russia and the UAE. We don’t name partners without their permission.

  • UAE · 7+ reels

    A foundation for children with autism

  • UAE · 7+ reels

    An animal shelter

  • Russia · 10+ reels

    A foundation for elderly people with Alzheimer’s

How it works for foundations

  1. We talk.

    You tell us what you do, who you want to reach and what matters to you.

  2. We match a team.

    A producer team that fits your cause and your city.

  3. We film and edit.

    You approve every video before it goes out.

  4. We publish and report.

    Posts go out together with your account, and you get the numbers: reach, follows, shares.

Two formats: we edit footage you send us, or we bring a producer team to film on site. Both are free.

For creators

50+ creators have already worked on real projects with us.

For every project we bring in a new producer team. You get a real brief, a real client and a case you can show, with your name on a co-published post.

Next we’re launching a platform where foundations and producers find each other directly. Join the community now and you’ll be first in when it opens.

Join as a creator
Arsenii Lashkov, founder of Social Surplus

Who’s behind it

Arsenii Lashkov, founder

I’m a student at Letovo School in Moscow, interested in economics. I started Social Surplus in 2026 when I noticed that foundations and young producers each had what the other needed and no way to find each other. I run the partnerships and put a new team together for every project.

Let’s work together

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